Google AdWords

With Google AdWords, you can create and run ads for your business, quickly and simply. Run your ads on Google and our advertising network -- no matter what your budget, you'll only pay when people click your ads. Just visit www.adwords.google.com to get started.

AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on Display Network sites in the growing Google Network. And, you can choose the exact Display Network placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content.

Common, Costly Mistakes

AdWords can be an extremely helpful and lucritive advertising tool, when properly configured and maintained. Some of our best performing (low budget, high ROI) clients are spending only $1200 a month and bringing in just under $1 million in sales from their AdWords campaigns.However, many small companies who tackle AdWords alone end up with staggering losses and very little to show.

Impressions vs Clicks - Contrary to what you might think, you want a low amount of impressions. Targeting qualified leads means only showing ads to the 2 or 3 people who will buy, not 300,000 uninterested or unqualified clickers

Keywords - A good campaign should have about 20-25 keywords. Poorly performing keywords should be deleted

Negative Keywords - It's all about refining your target clicker by being as specific as possible. "Weed Out" people who dont want to buy EXACTLY what you're offering

Punishment - CPC and Daily Budget increasing? When clickers dont find what they want and dont purchase your services or products, your score degrades and Google will charge more for showing your ads. Consequently, good performing campaigns decrease in cost over time.

The Microtechs Consultants are qualified AdWords specialists available to assist with your advertising campaigns. We have an experienced team available to support you and act as an extension of your company, dedicating our time to maximizing your ROI. Our on-going monthly AdWords management services start at just $500/mo with no long term contract.